What Happened To The Senseo Coffee Maker

Senseo has been available in Europe for several years, catering to the discerning tastes of coffee enthusiasts there! It has also become the preferred option for single-serve coffee machines in homes, thanks to its ability to produce coffee that meets the high standards of European tastes.

Philips’ Senseo is a single-serve coffee machine. It can make a single cup (4 oz) or two cups simultaneously. However, for a stronger and bigger cup of coffee, boil two cups into a single mug (8 oz).

Senseo, like many single-serve coffee machines, has a one-button operation. You may choose between single and double cups. You may also adjust the strength by preparing a short or long cup.

What is Senseo Coffee Maker

Senseo coffee machines are manufactured by Philips, and its goods are from Marcilla. They are well-known coffee makers from Northern Europe, where they are popular.

These are coffee machines that have been on sale for a long time and are highly popular in Northern Europe. Because of the large number of pod coffee makers on the market today, many consumers incorrectly believe that they are all the same. That couldn’t be further from the truth.

Senseo’s coffee machines employ pads (soft single-dose, paper-bag type), which are not the same as hard pods like those from Nespresso or Dolce Gusto. It reduces the cost of each device, and there are several suitable choices for other brands. Coffee consumption using a Senseo coffee machine is significantly less expensive than with other alternatives.

Who Owns Senseo

Sara Lee Corp. had agreed to a nine-year exclusive relationship with Philips on Philips-branded domestic coffee systems, which would promote creativity and global development for its premier SENSEO coffee brand. Sara Lee and Philips presently share ownership of the brand, with each firm holding a 50% interest.

Since 2001, Sara Lee and Philips have collaborated on SENSEO, with Sara Lee providing the coffee pods and Philips developing, producing, and selling the single-serve machines. Collectively, the two businesses have helped SENSEO become one of the world’s top single-serve coffee systems, with over 33 million units sold globally. Sara Lee held complete ownership of the SENSEO trademark at the time of the closure and was anticipated to grow into new coffee categories and countries.

What Happened to Senseo Coffee Maker

North American owners of Philips Senseo coffee makers may have difficulty getting coffee since the pod coffee maker technology is set to be terminated next year.

Sara Lee, the company that manufactures all official Senseo pods, said on November 11 that the Senseo single-cup coffee business will be discontinued on March 31, 2012, “with the exception of some internet outlets.”

Senseo was developed in collaboration with Philips and Sara Lee, the owner of Dutch coffee producer Douwe Egberts. Sara Lee has now sold a significant portion of its North American coffee business to Smuckers, which already owns the Folgers, Cafe Bustelo, and Dunkin’ Donuts coffee brands. There is no news on whether or not manufacturing will be halted in Europe.

Dealing with an intense rivalry, the Senseo has struggled to acquire market share in North America, and the brewer itself is sometimes given free or sold at a steep discount in order to persuade customers to buy additional pods.

Existing Senseo users should be able to buy pods online or use recyclable pods and fill them with their own caffeine if the company is no longer in operation.

Sara Lee stated in November 2011 that they will no longer market the Senseo product line in North America. Senseo pods may still be used with Hamilton Beach compatible drip coffee machines.

A North American electric compatible Senseo coffee machine became accessible to the market again in January 2018, largely through internet retailers such as “Daves Coffee Pods.” The new Senseo Original XL HD7810/65 II Black USA Machine improves on previous generations.


The Senseo pods have returned to Amazon, although in new packaging and at a somewhat higher price. The paper of the pods appears to be different as well. Our idea is that Dougwe Eberts redesigned the appearance for the machine’s recent re-release in the US, which may have resulted in a change in Amazon distributors, causing a short delay in supply.